Codetoday
Building growth
Coding for Kids
Challenge
To grow a local kids’ coding provider into London’s premier coding school, and then Covid came along!
The growth goals remained but the pandemic necessitated a move to a purely online business model.
Approach
Taking a long-term view, the dvo team embedded into codetoday to create an in-house marketing department.
This meant working closely with the founder to bring his vision to life, handling the strategic as well as the day-to-day and managing projects throughout the engagement.
Projects included:
- A full rebrand
- New website development with full Ecoomerce capabilities
Results
As a result of dvo’s support, codetoday’s monthly revenue has tripled, the brand has been completely updated, a new e-commerce website has been launched.
The most striking results however occurred during 2020 with a transition from face-to-face to a purely online education business. From Q2 2020 and ZERO online students codetoday now teach over 200 students per month and this is growing at 10-15% MoM.
This growth has continued into 2022 with the project culminating in the hiring of permannet marketing staff and the transition to a subscription model.
dvo continue to work with the codetoday founder in a strategic advisory role.
dvo embeds into your team. Taking ownership of marketing and delivering on your goals.
Get in touch to discuss your company’s requirements and we will work together to find the best solution.