Gluten Free Street Food Festival

The Gluten Free Street Food Festival

Showcasing the best of London's Free From Street Food traders

The Gluten Free Festival

What

Launched in 2012, the Gluten Free Festival is London’s original and only free street food festival showcasing the very best of the city’s free from food and drink.

The aim of the festival was to provide a platform of inclusivity for people wanting to enjoy street food together. Street food dining is all about friends and family coming together to enjoy innovative food outdoors. The festival provided the backdrop of inclusivity so often lacking from most ‘free-from’ events. It was, and will always remain, a completely free-of-charge event to help achieve this.

How

The original event launched as a single day event within Camden Market, running twice a year, and very rapidly grew to be their most successful pop-up event to date.

dvo, working alongside one of our collaborators Sarah Kettel, worked to produce, market and manage every aspect of the festival.

The festival has run across various sites in London, returning in 2017 to Camden and in 2018 was invited back to Camden Market.

The event consists of street food traders, artisan take home food stalls, a fully gluten free (and vegan) bar, live music and children’s entertainment, cooking demonstrations and even featured on Channel 4’s ‘Food Unwrapped’ and ‘London Live’. Partners include Wholefoods, Limehouse Social, The Coeliac Society and Camden Council.

dvo can deliver everything from festival production to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

get in touch

The Candlelight Club

The Candlelight Club

London's Original Underground Speakeasy Party

A clandestine party at a secret london location

What

The Candlelight Club launched in 2010 and is London’s leading Prohibition-era pop-up event. The parties are held in secret locations around London, with guests only being informed of the location a couple of days before each event. Every aspect of the events are curated with integrity: from the music and the cocktails; through to the 1920s silent movies projected onto the walls and the performance artists. Everyone dresses the part.

Due to ever-increasing competition in experience-based nights out, The Candlelight Club were seeing significant reductions in ticket sales. They approached dvo initially enquiring about some PR support for their upcoming events but it quickly became apparent they would benefit from a much more integrated approach to their marketing.

How

dvo proposed a number of objectives, with the main ones creating a scalable, measurable and predictable source of ticket sales, an increase in brand awareness and to establish a leading position for the Candlelight Club (CLC) within the crowded experience-based leisure landscape.

Social content was central to the strategy. The vast majority of customer activity took place online, so streamlining and maximising the efficiency of the website, newsletter sign-up and conversion needed to happen quickly. Then, social media, PR and blog content was used to drive people to the website. The brand position as market leaders with a unique level of integrity meant targeted content would create a valuable stream of digital footfall.

Time was taken to work with the client to get a full understanding of the customer journey and buying cycle, so a successful longer term strategy could be put in place, so CLC could become proactive rather than reactive. Data collection and customer communications were automated where possible and appropriate.

SEO was applied across the site to increase organic search results and a detailed social media advertising campaign implemented. dvo utilised its Roster to commission high-quality photography, specifically briefed for social and PR purposes to increase the impact of imagery on the site.

dvo also worked with CLC to take ownership and management of their digital footprint, including their search engine listings, social media channels and online booking platforms to align its tone of voice and messaging across platforms.

“The Candlelight Club really is the closest you’ll find to an authentic Jazz Age experience in central London. Its unique ambience, fuelled by hundreds of candles, is truly a scene to behold.”
Time Out

dvo can deliver everything from rethinking your events strategy to full service marketing.

Get in touch to discuss your company’s requirements and we can work together to find the best solution.

get in touch

Mallen Group

Mallen Group

Pubs, Bars, Restaurants

Building Growth

What

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how

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