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12 Days of BrewDog

Christmas Loyalty Campaign

What

dvo were tasked with creating and delivering a Christmas campaign to encourage repeat visitors and collect customer data for a 7 day a week, late night venue in Camden Town.

After consulting with the venue, ascertaining their objectives and research into the current offer and sales figures, it was decided that a sponsored loyalty scheme that rewarded customers for repeat purchases was a simple and effective mechanism that could be rolled out easily on site and across the venue’s digital platforms. 

How

BrewDog was selected as a suitable partner for the campaign who were happy to support the campaign. The venue offered a wide range of their products already, including gluten free and low alcohol beers and had a good relationship with their account manager. 

The concept was to run across the whole of December, with a basic loyalty stamp card and data capture mechanism, with data capture encouraged with a prize draw. dvo sourced a graphic designer from their Roster of talent which aligned with BrewDog’s branding. BrewDog agreed to contribute a hamper of products and merchandise for the prize draw and covered production costs.

Customers received a stamp on their card for any purchase of a BrewDog product, getting their 12th free of charge. They also had the option to opt in for communications for the venue and BrewDog. The reverse of the card was used to promote BrewDog’s core and seasonal ranges.

Cards were displayed at key points around the venue as well as handed out by staff whenever a customer purchased a BrewDog product. The campaign was promoted across social media (supported by BrewDog) and the venue’s website.

“Our venue typically suffered from lack of walk-ins at Christmas, as they assumed we would be fully booked with parties. The campaign dvo delivered was simple and highly effective.” Manager, Venue

dvo supportse PR campaigns to full service marketing.

Get in touch to discuss your company’s requirements and we can work together to find the best solution.

50 Best Bars Afterparty

in association with Thomas Henry

50 Best bars Afterparty

What

Working with Thomas Henry to host their after party for the 50 Best Bars awards.

An invite only event, the after show party saw the cream of the international hospitality industry come together to celebrate the 50 Best Bars award winners.

This epic night featured deliciously moreish, street-food inspired canapes, a bespoke hand-crafted cocktail menu, the collest DJs and wild burlesque performers.

How

Working directly with Thomas Henry and the venue, DVO oversaw every aspect of planning and executing the event.

This included:

  • Liaising with all event sponsors
  • Food and drink menu creation
  • POS and venue decoration
  • Security and wayfinding
  • Service delivery
  • Brand management

“This was the biggest, most prestigious event we'd ever hosted and DVO ensured it went off without a hitch.”

Importance Of The Custom Company Logo Design

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