We were challenged to create a digital experience that would allow consumers to interact with the latest Crystal Ski brand campaign. The remit was broaden so that the digital experience would sit at the heart of the campaign and various channel activities could then align around it for campaign cohesion.
Using consumer and historical ski research, we created a fun way for consumers to engage with skiwear through the ages. We created a platform that allowed online consumers to upload a photo and create a ski outfit from the 60s, 70s, 80s and 90s – now that’s what we call fun!
- Interactive content
- Earned media campaigns
- Social integration
The net result of the work with Crystal Ski is a year on year increase in organic traffic of 162%. Social engagement has improved significantly which all adds up to an improvement in sales from the target audiences of circa 37%.
We can work with your company to deliver a digital experience for your customers.
Get in touch to discuss your company’s requirements and we will work together to find the best solution.