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Crystal Ski

Innovation projects

Digital Experience

What

We were challenged to create a digital experience that would allow consumers to interact with the latest Crystal Ski brand campaign. The remit was broaden so that the digital experience would sit at the heart of the campaign and various channel activities could then align around it for campaign cohesion.

How

Using consumer and historical ski research, we created a fun way for consumers to engage with skiwear through the ages. We created a platform that allowed online consumers to upload a photo and create a ski outfit from the 60s, 70s, 80s and 90s – now that’s what we call fun!

We created:

  • Interactive content
  • Earned media campaigns
  • Social integration

Results

The net result of the work with Crystal Ski is a year on year increase in organic traffic of 162%. Social engagement has improved significantly which all adds up to an improvement in sales from the target audiences of circa 37%.

We can work with your company to deliver a digital experience for your customers.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

50 Best Bars Afterparty

in association with Thomas Henry

50 Best bars Afterparty

What

Working with Thomas Henry to host their after party for the 50 Best Bars awards.

An invite only event, the after show party saw the cream of the international hospitality industry come together to celebrate the 50 Best Bars award winners.

This epic night featured deliciously moreish, street-food inspired canapes, a bespoke hand-crafted cocktail menu, the collest DJs and wild burlesque performers.

How

Working directly with Thomas Henry and the venue, DVO oversaw every aspect of planning and executing the event.

This included:

  • Liaising with all event sponsors
  • Food and drink menu creation
  • POS and venue decoration
  • Security and wayfinding
  • Service delivery
  • Brand management

“This was the biggest, most prestigious event we'd ever hosted and DVO ensured it went off without a hitch.”

Importance Of The Custom Company Logo Design

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