Drink Menu Launches
End-to-end campaign management
New Drinks Menus
What
dvo has managed the launch of every single cocktail menu launch for a number of Mallen Group venues.
The venues instructed dvo to plan, execute and deliver two seasonal menu overhauls of their bespoke, in-house cocktail menus, as well as a large number of smaller special edition menus for unique events and activations, often working directly with a particular brand or supplier.
dvo was required to work directly alongside the team, utilising their vast knowledge and skills to produce menus that were not only exciting, enticing and delicious, but also commercially successful and that appealed to their particular customer base.
How
Each launch is broken up into stages, with dvo managing the whole process:
- Concept development – working directly with the owners and bar team, dvo helps coordinate the menu concept.
- Drink development – in-line with the brief and concept.
- Photography and menu design – using dvo’s Roster of graphic designers and photographer.
- Pre-launch comms and final menu launch – teaser and PR campaigns are run across all communication platforms.
“We value working directly with an onsite team to produce stunning menus and imagery that not only represent the venue, and the latest industry trends, but speak directly to their individual customer base”
Jackie Clode-Dickens, Marketing Director, dvo.
dvo can deliver everything from content design and campaign delivery to full service marketing.
Get in touch to discuss your company’s requirements and we will work together to find the best solution.