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Hayes & Jarvis

Integrated app campaign

New York, New York

What

Hayes & Jarvis asked us to develop an integrated campaign to that would serve to create awareness and drive consideration of their standalone New York city breaks and provide a digital experience for travellers booked and destined for New York.

The real New York. We all think we know it. Film and TV have given us a glimpse of this amazing city, but that’s just fiction. The modern traveller is looking for experiences, something different, something they haven’t done before. So we decided to show off the best of New York from the people that live and breath it. 

Most consumers go to New York to shop, this was something we couldn’t ignore. So based on this key insight we facilitated a unique experience by creating bespoke shopping routes as the digital interaction at the heart of our campaign.

how

We developed a mobile app featuring the routes, such as “Vintage New York” and “Classic department stores”, delivered through a map-based interface. Routes were heavily adaptive with user-defined start and end points to fit in with their itinerary. This was important because we wanted the user to feel it was bespoke. Data was available in offline mode to save on roaming charges when wifi wasn’t available.

Onsite content told the story of each route and the experts backgrounds. This was important as we wanted users to feel the experience was authentic – a key Hayes & Jarvis brand value.

We delivered the app in conjunction with promotion on social and a PR campaign to drive customers to access the site and use the app.

Results

+0%
Increase in New York city break bookings
+0%
Website traffic for New York and USA pages

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dvo can deliver everything from designing a creative app to grow sales to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

50 Best Bars Afterparty

in association with Thomas Henry

50 Best bars Afterparty

What

Working with Thomas Henry to host their after party for the 50 Best Bars awards.

An invite only event, the after show party saw the cream of the international hospitality industry come together to celebrate the 50 Best Bars award winners.

This epic night featured deliciously moreish, street-food inspired canapes, a bespoke hand-crafted cocktail menu, the collest DJs and wild burlesque performers.

How

Working directly with Thomas Henry and the venue, DVO oversaw every aspect of planning and executing the event.

This included:

  • Liaising with all event sponsors
  • Food and drink menu creation
  • POS and venue decoration
  • Security and wayfinding
  • Service delivery
  • Brand management

“This was the biggest, most prestigious event we'd ever hosted and DVO ensured it went off without a hitch.”

Importance Of The Custom Company Logo Design

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