This week we reflect back on the year in digital and look ahead to three trends for digital in 2015.
It’s that time of year again when us agency folk are speculating about what brands will be looking at next year. So, (not breaking with tradition) I thought I’d follow the trend and write my latest post on my predictions on trends for digital in 2015. I also thought I’d demystify why we do this every year.
Firstly, we want to tell you what we’ve got in mind for the next 12 months. Although, as DVO’s clients will know, forward thinking in digital should be a central part of any strategically-led full service digital agency proposition. In fact it’s crucial to be evaluating new developments, technology and platforms as they arise, and making smart decisions about how or even if they have relevance to the brand’s goals and customers. There is also a bit of shameful steering going on. These are uncertain times, and if I tell you that the three things you should be focusing on are X, Y and Z, then you may well believe me.
With that in mind, here are my top three things to concentrate on in 2015:Continue reading