What is content marketing? You can read 20 different blogs and get 20 different interpretations, so in this weeks post we thought we’d lay out our definition.

Recently we’ve discussed at some length the confusion that exists around content marketing and the question we hear a lot, what is content marketing and what does it mean. We certainly know what it means to us. I’ve blogged about this before, just as I’ve also blogged about the many companies out there peddling other content marketing solutions and given some advice on how to pick one, which I hope has been useful.Continue reading