The social media storm that is Movember

Movembers a lot of fun for most of us. This week we analyse what you can learn from Movember to make you’re social media more effective.

A quick look at social media will tell you we’re staring down the face of Movember (already!) and the question of whether to ‘tache or not to ‘tache raises its head. Yes, that’s right, it’s nearly Movember and men (and women) the world over are considering ways that they can support this very worthwhile charity. As a full service digital agency we want to look deeper, analysing why initiatives like November are so good at engaging large audiences and how you can apply the same thinking to your campaigns.

Every year, in November, Movember turns moustaches into a symbol of support for its cause. But what was once a very simple premise with an equally simple fundraising journey has become somewhat of a behemoth. Ask most people what they think Movember means and what the movement supports and they’ll say, “growing a moustache in November, get some sponsorship and raise money for testicular cancer”.

But Movember has become so, so much more than that. Let’s explore.Continue reading