12 Days of BrewDog

12 Days of BrewDog

Christmas Loyalty Campaign

What

dvo were tasked with creating and delivering a Christmas campaign to encourage repeat visitors and collect customer data for a 7 day a week, late night venue in Camden Town.

After consulting with the venue, ascertaining their objectives and research into the current offer and sales figures, it was decided that a sponsored loyalty scheme that rewarded customers for repeat purchases was a simple and effective mechanism that could be rolled out easily on site and across the venue’s digital platforms. 

How

BrewDog was selected as a suitable partner for the campaign who were happy to support the campaign. The venue offered a wide range of their products already, including gluten free and low alcohol beers and had a good relationship with their account manager. 

The concept was to run across the whole of December, with a basic loyalty stamp card and data capture mechanism, with data capture encouraged with a prize draw. dvo sourced a graphic designer from their Roster of talent which aligned with BrewDog’s branding. BrewDog agreed to contribute a hamper of products and merchandise for the prize draw and covered production costs.

Customers received a stamp on their card for any purchase of a BrewDog product, getting their 12th free of charge. They also had the option to opt in for communications for the venue and BrewDog. The reverse of the card was used to promote BrewDog’s core and seasonal ranges.

Cards were displayed at key points around the venue as well as handed out by staff whenever a customer purchased a BrewDog product. The campaign was promoted across social media (supported by BrewDog) and the venue’s website.

“Our venue typically suffered from lack of walk-ins at Christmas, as they assumed we would be fully booked with parties. The campaign dvo delivered was simple and highly effective.” Manager, Venue

dvo supportse PR campaigns to full service marketing.

Get in touch to discuss your company’s requirements and we can work together to find the best solution.

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Drinks Menus

Drink Menu Launches

End-to-end campaign management

New Drinks Menus

What

dvo has managed the launch of every single cocktail menu launch for a number of Mallen Group venues.

The venues instructed dvo to plan, execute and deliver two seasonal menu overhauls of their bespoke, in-house cocktail menus, as well as a large number of smaller special edition menus for unique events and activations, often working directly with a particular brand or supplier.

dvo was required to work directly alongside the team, utilising their vast knowledge and skills to produce menus that were not only exciting, enticing and delicious, but also commercially successful and that appealed to their particular customer base.

How

Each launch is broken up into stages, with dvo managing the whole process:

  1. Concept development – working directly with the owners and bar team, dvo helps coordinate the menu concept.

  2. Drink development –  in-line with the brief and concept.

  3. Photography and menu design – using dvo’s Roster of graphic designers and photographer.

  4. Pre-launch comms and final menu launch – teaser and PR campaigns are run across all communication platforms.

“We value working directly with an onsite team to produce stunning menus and imagery that not only represent the venue, and the latest industry trends, but speak directly to their individual customer base”
Jackie Clode-Dickens, Marketing Director, dvo.

dvo can deliver everything from content design and campaign delivery to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

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Gluten Free Street Food Festival

The Gluten Free Street Food Festival

Showcasing the best of London's Free From Street Food traders

The Gluten Free Festival

What

Launched in 2012, the Gluten Free Festival is London’s original and only free street food festival showcasing the very best of the city’s free from food and drink.

The aim of the festival was to provide a platform of inclusivity for people wanting to enjoy street food together. Street food dining is all about friends and family coming together to enjoy innovative food outdoors. The festival provided the backdrop of inclusivity so often lacking from most ‘free-from’ events. It was, and will always remain, a completely free-of-charge event to help achieve this.

How

The original event launched as a single day event within Camden Market, running twice a year, and very rapidly grew to be their most successful pop-up event to date.

dvo, working alongside one of our collaborators Sarah Kettel, worked to produce, market and manage every aspect of the festival.

The festival has run across various sites in London, returning in 2017 to Camden and in 2018 was invited back to Camden Market.

The event consists of street food traders, artisan take home food stalls, a fully gluten free (and vegan) bar, live music and children’s entertainment, cooking demonstrations and even featured on Channel 4’s ‘Food Unwrapped’ and ‘London Live’. Partners include Wholefoods, Limehouse Social, The Coeliac Society and Camden Council.

dvo can deliver everything from festival production to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

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Corporate Events

Corporate and Private Events

Negotiating, securing and managing events for private and corporate clients

Maximising revenue from your events

What

dvo generates a large amount of additional income for clients by sourcing, negotiating and managing all their private events and corporate parties.

These range from closed, guestlist-only parties and celebrity aftershow parties; to PR events and Christmas and summer company events.

How

To run any successful private event, the critical starting point is to truly understand two things; the client’s expectations and the venue. dvo stands apart in providing agency support as we fully incorporate our skills and services into the client’s business. Knowing everything a venue is able to offer and what it is capable of delivering is vital to delivering a successful event. Client communication is equally important, so granular management of the details is essential.

Services for private and corporate events

01.

Working with the venue operator and onsite management to build, cost and market (on and offline) pre-defined packages for events, including; food, drinks, venue hire fees, DJ/entertainment, AV equipment, security/door staff and bespoke menus. dvo can also manage specific brand partnerships and sponsorship if required.

02.

Managing booking enquiries right through from enquiry to confirmation and overseeing all necessary paperwork (signed contracts, risk assessments, invoicing etc.).

Managing all communication between the client, the operator and the onsite team to ensure all parties are fully briefed, with clear instructions and deadlines.

03.

Booking and managing any external services or additional requirements the client has. This includes requesting and collating quotes, organising contracts, overseeing logistics and liaising between external contractors and the venue.

04.

On the day management of the event. dvo ensure onsite support from set up and throughout the duration of the event, through to breakdown and close. Any necessary follow up work, closing invoicing, collateral and equipment collection etc. is also managed by us.

Some of the brands dvo has delivered events for:

“Just wanted to say thanks so much, we had a brilliant party and the event went off without a hitch.”
Josh, Artist Manager, Jax Jones

dvo can deliver everything from your next event to full service marketing.

Get in touch to discuss your company’s requirements and we can work together to find the best solution.

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Mallen Group

Mallen Group

Pubs, Bars, Restaurants

Building Growth

What

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how

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