Decksender

Decksender

Democratising Investment

Building a Community

Challenge

Decksender brought dvo onboard to lead their marketing. With an already thriving community, they wanted to grow, and recognised the need for expertise and leadership within marketing as part of the process. 

Approach

Working directly with the founding team, dvo defined a growth strategy for Decksender, developed a structured marketing plan and worked with the in-house team to implement it. This included a refocus of content, using video and live webinars, email marketing and on-page and off-page tactics to boost organic traffic.

Results

Although an ongoing project the community has grown steadily through the duration of the work with Decksender. Decksender boasts over 5,000 start-up companies and circa 1,000 investors on the platform and this is growing at 5% + month on month. This growth has enabled Decksender to launch a number of paid solutions for start-ups with significant uptake since launch.

dvo offers full service marketing where we embed in your team to help you grow.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

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Hamptons International

Hamptons International

Integrated Content Marketing

Insights-led market analysis

What

Hamptons International, a leading residential property company, asked dvo to help them reach a wider audience and increase quality traffic to their site.

Research showed that Hamptons had many of the raw materials required to create an analysis of the market landscape that was relevant to the consumer. Our strategic vision was to position Hamptons as an icon of insightful intelligence created in ‘real-life’ context, allowing Hamptons to develop a stronger affinity with their audience groups.

How

dvo developed a plan to utilise Hampton International’s expertise and the data they already had to create an integrated content offer.

This included strong social content and brought in a team from the Roster to create an insights video to help their audience understand better the opportunities for house buyers, and analysis of the current economic landscape.

 

Results

Creation of focused articles and video content resulted in a 32% increase in traffic to Hamptons main websites. Engagement with the market insight reports increased over 2000% from the traditional print based reports. With significant increase in social media.

dvo can deliver everything from insight-led campaigns to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

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STL USA

Safety Technology USA

Managing USA Growth

Quick expansion in a growth industry

What

Safety Technology USA specialises in providing accredited training for people working at height. The training landscape in this field has a few key competitors with a niche market of customers. Safety Technology wanted to up their game in order to effectively compete and win business from competitors and gain lifelong customers across the USA. 

How

A dvo consultant quickly embedded into the Safety Technology USA team as CMO, working collaboratively to set short and medium goals, create a plan to achieve them and implement it.

Various projects evolved from the initial consultancy; a new website, a rebrand, content and advertising.

Results

As a result of dvo’s support, Safety Technology USA’s monthly revenue has grown from around $40,000 to $100,000+ per month. dvo continue to work with Safety Technology USA in a leadership capacity and through a variety of ongoing projects including; a full rebrand, development of a franchise brand, development of new e-commerce websites and marketing communications.

dvo can help your business grow by providing full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

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Safety Technology UK

Safety Technology UK

Hands-on Marketing

Strong growth in a niche industry

What

Safety Technology UK specialises in providing accredited training for people working at height and selling equipment to facilitate their safety. The training landscape in this field has a few key competitors with a niche market of customers. Safety Technology wanted to up their game in order to effectively compete and win business from competitors and gain lifelong customers across the UK and Europe.

How

A dvo consultant quickly embedded into the Safety Technology UK team as CMO and worked collaboratively to discover what was needed, conducting a review of their competitors in the process. 

dvo then managed a brand update, creating the In Safe Hands brand strategy and implementing cross channel promotion. The centre piece being a new SEO optimised website, digital ads, a raft of new marketing assets and physical signage.

Results

As a result of dvo’s support, Safety Technology UK’s revenue has increased by 23% year on year, with regular lead flow from marketing activity.  dvo continue to work with Safety Technology to help with their continued success.

dvo can help your business grow by integrating with your team to deliver hands-on marketing

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

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Amazemeet

Amazemeet

Marketing leadership and rebranding

The best meetings ever

Challenge

Amazemeet brought dvo on board to work in a CMO capacity as they redeveloped their already-popular software to meet the needs of a wider audience.

The business lacked marketing leadership and the founders recognised the requirement to bring in an experienced CMO-level marketer who could shape the team, proposition and deliver on the various projects required to meet the business goals.

Approach

Working directly with the founding team dvo defined the Amazemeet brand and marketing strategy, prioritised the key areas within marketing to create a scalable function and built a reporting and performance management structure to support growth. 

Projects through the engagement included:

  • Rebrand
  • Marketing strategy development
  • Social channel management
  • Team development

Results

Amazement has gone from strength to strength, month on month acquisition has grown steadily at over 5%, the new branding has been well received by all customers and Amazemeet is now well-positioned to accelerate into 2021.

dvo can integrate into your team to help drive your business.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

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Crystal Ski

Crystal Ski

Innovation projects

Digital Experience

What

We were challenged to create a digital experience that would allow consumers to interact with the latest Crystal Ski brand campaign. The remit was broaden so that the digital experience would sit at the heart of the campaign and various channel activities could then align around it for campaign cohesion.

How

Using consumer and historical ski research, we created a fun way for consumers to engage with skiwear through the ages. We created a platform that allowed online consumers to upload a photo and create a ski outfit from the 60s, 70s, 80s and 90s – now that’s what we call fun!

We created:

  • Interactive content
  • Earned media campaigns
  • Social integration

Results

The net result of the work with Crystal Ski is a year on year increase in organic traffic of 162%. Social engagement has improved significantly which all adds up to an improvement in sales from the target audiences of circa 37%.

We can work with your company to deliver a digital experience for your customers.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

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Hayes & Jarvis

Hayes & Jarvis

Integrated app campaign

New York, New York

What

Hayes & Jarvis asked us to develop an integrated campaign to that would serve to create awareness and drive consideration of their standalone New York city breaks and provide a digital experience for travellers booked and destined for New York.

The real New York. We all think we know it. Film and TV have given us a glimpse of this amazing city, but that’s just fiction. The modern traveller is looking for experiences, something different, something they haven’t done before. So we decided to show off the best of New York from the people that live and breath it. 

Most consumers go to New York to shop, this was something we couldn’t ignore. So based on this key insight we facilitated a unique experience by creating bespoke shopping routes as the digital interaction at the heart of our campaign.

how

We developed a mobile app featuring the routes, such as “Vintage New York” and “Classic department stores”, delivered through a map-based interface. Routes were heavily adaptive with user-defined start and end points to fit in with their itinerary. This was important because we wanted the user to feel it was bespoke. Data was available in offline mode to save on roaming charges when wifi wasn’t available.

Onsite content told the story of each route and the experts backgrounds. This was important as we wanted users to feel the experience was authentic – a key Hayes & Jarvis brand value.

We delivered the app in conjunction with promotion on social and a PR campaign to drive customers to access the site and use the app.

Results

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Increase in New York city break bookings
+0%
Website traffic for New York and USA pages

App of the Week

As voted by the Sun Newspaper

dvo can deliver everything from designing a creative app to grow sales to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

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Codetoday

codetoday

Codetoday

Building growth

Coding for Kids

Challenge

To grow a local kids’ coding provider into London’s premier coding school, and then Covid came along!

The growth goals remained but the pandemic necessitated a move to a purely online business model.

Approach

Taking a long-term view, the dvo team embedded into codetoday to create an in-house marketing department.

This meant working closely with the founder to bring his vision to life, handling the strategic as well as the day-to-day and managing projects throughout the engagement.

Projects included:

  • A full rebrand
  • New website development with full Ecoomerce capabilities

Results

As a result of dvo’s support, codetoday’s monthly revenue has tripled, the brand has been completely updated, a new e-commerce website has been launched.

The most striking results however occurred during 2020 with a transition from face-to-face to a purely online education business. From Q2 2020 and ZERO online students codetoday now teach over 200 students per month and this is growing at 10-15% MoM.

This growth has continued into 2022 with the project culminating in the hiring of permannet marketing staff and the transition to a subscription model.

dvo continue to work with the codetoday founder in a strategic advisory role.

 

dvo embeds into your team. Taking ownership of marketing and delivering on your goals.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

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50 Best Bars

50 Best Bars Afterparty

50 Best Bars Afterparty

In association with Thomas Henry

High profile Event Production

What

Working with Thomas Henry to host their after party for the 50 Best Bars awards.

An invite-only event, the after show party saw the cream of the international hospitality industry come together to celebrate the 50 Best Bars award winners.

This epic night featured delicious street-food inspired canapés, a bespoke hand-crafted cocktail menu, the coolest DJs and wild burlesque performers.

How

Working directly with Thomas Henry and the venue, dvo oversaw every aspect of event production.

This included:

  • Liaising with all event sponsors
  • Food and drink menu creation
  • Venue dressing
  • Service delivery
  • Brand management

Results

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“This was the biggest, most prestigious event we'd ever hosted and dvo ensured it went off without a hitch.”

Managing Director, Lockside Camden

dvo can deliver everything from high end event production to full service marketing.​

Get in touch to discuss your company’s requirements and we can work together to find the best solution.

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Drinks Menus

Drink Menu Launches

End-to-end campaign management

New Drinks Menus

What

dvo has managed the launch of every single cocktail menu launch for a number of Mallen Group venues.

The venues instructed dvo to plan, execute and deliver two seasonal menu overhauls of their bespoke, in-house cocktail menus, as well as a large number of smaller special edition menus for unique events and activations, often working directly with a particular brand or supplier.

dvo was required to work directly alongside the team, utilising their vast knowledge and skills to produce menus that were not only exciting, enticing and delicious, but also commercially successful and that appealed to their particular customer base.

How

Each launch is broken up into stages, with dvo managing the whole process:

  1. Concept development – working directly with the owners and bar team, dvo helps coordinate the menu concept.

  2. Drink development –  in-line with the brief and concept.

  3. Photography and menu design – using dvo’s Roster of graphic designers and photographer.

  4. Pre-launch comms and final menu launch – teaser and PR campaigns are run across all communication platforms.

“We value working directly with an onsite team to produce stunning menus and imagery that not only represent the venue, and the latest industry trends, but speak directly to their individual customer base”
Jackie Clode-Dickens, Marketing Director, dvo.

dvo can deliver everything from content design and campaign delivery to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

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