Decksender

Democratising Investment

Building a Community

Challenge

Decksender brought dvo onboard to lead their marketing. With an already thriving community, they wanted to grow, and recognised the need for expertise and leadership within marketing as part of the process.

Approach

Working directly with the founding team, dvo defined a growth strategy for Decksender, developed a structured marketing plan and worked with the in-house team to implement it. This included a refocus of content, using video and live webinars, email marketing and on-page and off-page tactics to boost organic traffic.

Results

Although an ongoing project the community has grown steadily through the duration of the work with Decksender. Decksender boasts over 5,000 start-up companies and circa 1,000 investors on the platform and this is growing at 5% + month on month. This growth has enabled Decksender to launch a number of paid solutions for start-ups with significant uptake since launch.

dvo offers full service marketing where we embed in your team to help you grow.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

Amazemeet

Marketing leadership and rebranding

The best meetings ever

Challenge

Amazemeet brought dvo on board to work in a CMO capacity as they redeveloped their already-popular software to meet the needs of a wider audience.

The business lacked marketing leadership and the founders recognised the requirement to bring in an experienced CMO-level marketer who could shape the team, proposition and deliver on the various projects required to meet the business goals.

Approach

Working directly with the founding team dvo defined the Amazemeet brand and marketing strategy, prioritised the key areas within marketing to create a scalable function and built a reporting and performance management structure to support growth.

Projects through the engagement included:

Rebrand
Marketing strategy development
Social channel management
Team development

Results

Amazement has gone from strength to strength, month on month acquisition has grown steadily at over 5%, the new branding has been well received by all customers and Amazemeet is now well-positioned to accelerate into 2021.

dvo can integrate into your team to help drive your business.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

Hayes & Jarvis

Integrated app campaign

New York, New York

What

Hayes & Jarvis asked us to develop an integrated campaign to that would serve to create awareness and drive consideration of their standalone New York city breaks and provide a digital experience for travellers booked and destined for New York.

The real New York. We all think we know it. Film and TV have given us a glimpse of this amazing city, but that’s just fiction. The modern traveller is looking for experiences, something different, something they haven’t done before. So we decided to show off the best of New York from the people that live and breath it.

Most consumers go to New York to shop, this was something we couldn’t ignore. So based on this key insight we facilitated a unique experience by creating bespoke shopping routes as the digital interaction at the heart of our campaign.

how

We developed a mobile app featuring the routes, such as “Vintage New York” and “Classic department stores”, delivered through a map-based interface. Routes were heavily adaptive with user-defined start and end points to fit in with their itinerary. This was important because we wanted the user to feel it was bespoke. Data was available in offline mode to save on roaming charges when wifi wasn’t available.

Onsite content told the story of each route and the experts backgrounds. This was important as we wanted users to feel the experience was authentic – a key Hayes & Jarvis brand value.

We delivered the app in conjunction with promotion on social and a PR campaign to drive customers to access the site and use the app.

Results

+0%

Increase in New York city break bookings

+0%

Website traffic for New York and USA pages

App of the Week

As voted by the Sun Newspaper

dvo can deliver everything from designing a creative app to grow sales to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

Drinks Menus

Drink Menu Launches

End-to-end campaign management

New Drinks Menus

What

dvo has managed the launch of every single cocktail menu launch for a number of Mallen Group venues.

The venues instructed dvo to plan, execute and deliver two seasonal menu overhauls of their bespoke, in-house cocktail menus, as well as a large number of smaller special edition menus for unique events and activations, often working directly with a particular brand or supplier.

dvo was required to work directly alongside the team, utilising their vast knowledge and skills to produce menus that were not only exciting, enticing and delicious, but also commercially successful and that appealed to their particular customer base.

How

Each launch is broken up into stages, with dvo managing the whole process:

Concept development – working directly with the owners and bar team, dvo helps coordinate the menu concept.
Drink development – in-line with the brief and concept.
Photography and menu design – using dvo’s Roster of graphic designers and photographer.
Pre-launch comms and final menu launch – teaser and PR campaigns are run across all communication platforms.

“We value working directly with an onsite team to produce stunning menus and imagery that not only represent the venue, and the latest industry trends, but speak directly to their individual customer base”
Jackie Clode-Dickens, Marketing Director, dvo.

dvo can deliver everything from content design and campaign delivery to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

National Geographic Traveller

National Geographic Food Magazine

Ask The Experts

feature in National Geographic Food magazine

What

As part of dvo’s ongoing PR support for the Mallen Group, we coordinated a feature in the Ask The Experts section of 2020’s Issue 7 of National Geographic Food Magazine.

Featuring one their venue’s Head Chef Dan Borham, dvo liaised directly with the editorial staff to provide imagery and copy for this exclusive international publication.

How

After securing the piece in the magazine, dvo managed all collateral production, collation and delivery in line with the publication’s specified deadlines.

This included a photoshoot for the chef and the featured dish, a write up of the recipe and methodology, and featured biography for the chef.

dvo supports everything from a single PR campaign to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

Gluten Free Street Food Festival

The Gluten Free Street Food Festival

Showcasing the best of London's Free From Street Food traders

The Gluten Free Festival

What

Launched in 2012, the Gluten Free Festival is London’s original and only free street food festival showcasing the very best of the city’s free from food and drink.

The aim of the festival was to provide a platform of inclusivity for people wanting to enjoy street food together. Street food dining is all about friends and family coming together to enjoy innovative food outdoors. The festival provided the backdrop of inclusivity so often lacking from most ‘free-from’ events. It was, and will always remain, a completely free-of-charge event to help achieve this.

How

The original event launched as a single day event within Camden Market, running twice a year, and very rapidly grew to be their most successful pop-up event to date.

dvo, working alongside one of our collaborators Sarah Kettel, worked to produce, market and manage every aspect of the festival.

The festival has run across various sites in London, returning in 2017 to Camden and in 2018 was invited back to Camden Market.

The event consists of street food traders, artisan take home food stalls, a fully gluten free (and vegan) bar, live music and children’s entertainment, cooking demonstrations and even featured on Channel 4’s ‘Food Unwrapped’ and ‘London Live’. Partners include Wholefoods, Limehouse Social, The Coeliac Society and Camden Council.

dvo can deliver everything from festival production to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

The Candlelight Club

London's Original Underground Speakeasy Party

A clandestine party at a secret london location

What

The Candlelight Club launched in 2010 and is London’s leading Prohibition-era pop-up event. The parties are held in secret locations around London, with guests only being informed of the location a couple of days before each event. Every aspect of the events are curated with integrity: from the music and the cocktails; through to the 1920s silent movies projected onto the walls and the performance artists. Everyone dresses the part.

Due to ever-increasing competition in experience-based nights out, The Candlelight Club were seeing significant reductions in ticket sales. They approached dvo initially enquiring about some PR support for their upcoming events but it quickly became apparent they would benefit from a much more integrated approach to their marketing.

How

dvo proposed a number of objectives, with the main ones creating a scalable, measurable and predictable source of ticket sales, an increase in brand awareness and to establish a leading position for the Candlelight Club (CLC) within the crowded experience-based leisure landscape.

Social content was central to the strategy. The vast majority of customer activity took place online, so streamlining and maximising the efficiency of the website, newsletter sign-up and conversion needed to happen quickly. Then, social media, PR and blog content was used to drive people to the website. The brand position as market leaders with a unique level of integrity meant targeted content would create a valuable stream of digital footfall.

Time was taken to work with the client to get a full understanding of the customer journey and buying cycle, so a successful longer term strategy could be put in place, so CLC could become proactive rather than reactive. Data collection and customer communications were automated where possible and appropriate.

SEO was applied across the site to increase organic search results and a detailed social media advertising campaign implemented. dvo utilised its Roster to commission high-quality photography, specifically briefed for social and PR purposes to increase the impact of imagery on the site.

dvo also worked with CLC to take ownership and management of their digital footprint, including their search engine listings, social media channels and online booking platforms to align its tone of voice and messaging across platforms.

“The Candlelight Club really is the closest you’ll find to an authentic Jazz Age experience in central London. Its unique ambience, fuelled by hundreds of candles, is truly a scene to behold.”
Time Out

dvo can deliver everything from rethinking your events strategy to full service marketing.

Get in touch to discuss your company’s requirements and we can work together to find the best solution.

Corporate Events

Corporate and Private Events

Negotiating, securing and managing events for private and corporate clients

Maximising revenue from your events

What

dvo generates a large amount of additional income for clients by sourcing, negotiating and managing all their private events and corporate parties.

These range from closed, guestlist-only parties and celebrity aftershow parties; to PR events and Christmas and summer company events.

How

To run any successful private event, the critical starting point is to truly understand two things; the client’s expectations and the venue. dvo stands apart in providing agency support as we fully incorporate our skills and services into the client’s business. Knowing everything a venue is able to offer and what it is capable of delivering is vital to delivering a successful event. Client communication is equally important, so granular management of the details is essential.

Services for private and corporate events

01.

Working with the venue operator and onsite management to build, cost and market (on and offline) pre-defined packages for events, including; food, drinks, venue hire fees, DJ/entertainment, AV equipment, security/door staff and bespoke menus. dvo can also manage specific brand partnerships and sponsorship if required.

02.

Managing booking enquiries right through from enquiry to confirmation and overseeing all necessary paperwork (signed contracts, risk assessments, invoicing etc.).

Managing all communication between the client, the operator and the onsite team to ensure all parties are fully briefed, with clear instructions and deadlines.

03.

Booking and managing any external services or additional requirements the client has. This includes requesting and collating quotes, organising contracts, overseeing logistics and liaising between external contractors and the venue.

04.

On the day management of the event. dvo ensure onsite support from set up and throughout the duration of the event, through to breakdown and close. Any necessary follow up work, closing invoicing, collateral and equipment collection etc. is also managed by us.