Crystal Ski

Innovation projects

Digital Experience

What

We were challenged to create a digital experience that would allow consumers to interact with the latest Crystal Ski brand campaign. The remit was broaden so that the digital experience would sit at the heart of the campaign and various channel activities could then align around it for campaign cohesion.

How

Using consumer and historical ski research, we created a fun way for consumers to engage with skiwear through the ages. We created a platform that allowed online consumers to upload a photo and create a ski outfit from the 60s, 70s, 80s and 90s – now that’s what we call fun!

We created:

Interactive content
Earned media campaigns
Social integration

Results

The net result of the work with Crystal Ski is a year on year increase in organic traffic of 162%. Social engagement has improved significantly which all adds up to an improvement in sales from the target audiences of circa 37%.

We can work with your company to deliver a digital experience for your customers.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

Hayes & Jarvis

Integrated app campaign

New York, New York

What

Hayes & Jarvis asked us to develop an integrated campaign to that would serve to create awareness and drive consideration of their standalone New York city breaks and provide a digital experience for travellers booked and destined for New York.

The real New York. We all think we know it. Film and TV have given us a glimpse of this amazing city, but that’s just fiction. The modern traveller is looking for experiences, something different, something they haven’t done before. So we decided to show off the best of New York from the people that live and breath it.

Most consumers go to New York to shop, this was something we couldn’t ignore. So based on this key insight we facilitated a unique experience by creating bespoke shopping routes as the digital interaction at the heart of our campaign.

how

We developed a mobile app featuring the routes, such as “Vintage New York” and “Classic department stores”, delivered through a map-based interface. Routes were heavily adaptive with user-defined start and end points to fit in with their itinerary. This was important because we wanted the user to feel it was bespoke. Data was available in offline mode to save on roaming charges when wifi wasn’t available.

Onsite content told the story of each route and the experts backgrounds. This was important as we wanted users to feel the experience was authentic – a key Hayes & Jarvis brand value.

We delivered the app in conjunction with promotion on social and a PR campaign to drive customers to access the site and use the app.

Results

+0%

Increase in New York city break bookings

+0%

Website traffic for New York and USA pages

App of the Week

As voted by the Sun Newspaper

dvo can deliver everything from designing a creative app to grow sales to full service marketing.

Get in touch to discuss your company’s requirements and we will work together to find the best solution.

New Technology Platforms

New Technologies

Making technology work for your business

Integrating new technology platforms into your business

What

“Life moves pretty fast” and don’t we know it!

Technology is constantly evolving and has become completely embedded into almost every aspect of modern life.

That being said, many businesses have trouble embracing new technologies, usually either trying to incorporate inappropriate platforms for their specific business, or lagging behind due to a lack of confidence or a fear of the unknown.

How

At dvo, we are very much anti the “technology for the sake of technology” way of doing business. With our vast experience working both agency and client side, too often we have seen completely inappropriate platforms and tech solutions thrown into a business which ultimately becomes useless and usually, extremely costly.

dvo takes the time to really understand your business and we only recommend platforms that benefit your objectives. We believe technology should enhance your business, make it more efficient, more cost-effective, reduce waste and improve the customer experience and communication. We have lost count of the number of times we’ve been told by clients that they want/need an app, but when questioned, have no idea what they want an app for or why it would benefit their business. As with so many things in life, just because you can, doesn’t mean you should.

Research, understanding the customer journey and internal processes and clear KPIs and business objectives are what should drive the implementation of new technologies. Not just because it’s shiny and new.

Here's some technology projects we have worked on

Booking platforms for hospitality

dvo has worked with a large number of hospitality clients to implement new booking platforms with end to end support. This includes researching the most effective platform for the individual client, negotiating the commercials with the preferred partner, initial set-up of platform parameters specific to the client’s needs, integration of the platforms across required client channels, training the on site team, launching the platform and, if required, ongoing management and maintenance.

Business development and digital partnerships

Making digital technologies integrated is essential to maximise efficiency and success across the business. dvo has vast expertise in recommending and launching platforms for clients with the specific aim of driving their business forward and developing real growth and expansion.

Whether it’s partnering with specific geo-location based apps to drive targeted customer footfall into a bricks and mortar business, implementing and managing new CRM systems to drive customer engagement and maximise sales, or simply helping you to set up your social media channels, dvo has an efficient and cost-effective solution to meet your business’s needs.

Bespoke solutions

Sometimes, off the shelf solutions just aren’t right for a client. dvo works with the client to find solutions that are the most effective for all areas of the business, including cost. But we’ll also be honest and only recommend a bespoke solution if we truly believe that it will deliver the very best return for you, your business and your objectives.

Whether this be a custom-built website, original commissioned creative (e.g. video, illustration, animation) or (and yes, we do actually recommend them when it’s appropriate!) an app, dvo can help. Due the unique way in which we work, we will build a team of highly experience, hand-picked experts from our Roster to deliver your project at a fraction of the cost of big agencies.

Incremental revenue

Once a business is humming along nicely, maximising sales, opportunities and resources, it’s time to look at possible incremental revenue streams. This is where technology has really benefited businesses large and small, with integrated web-based solutions available and achievable for virtually anyone. But to make sure they are successful, you need to research, plan, forecast and manage any new ventures with granular detail.

This is where dvo thrives by bringing our experience, expertise and knowledge to the heart of your business. Many businesses lack the time and resource to embrace incremental income projects, and they end up dragging along, never quite getting over the line. This ends up costing the business even more money. dvo can quickly and seamlessly recommend, integrate and manage these for you, getting them making you money in a fraction of the time.

dvo supports everything from integrating new technologies into your business to full service marketing.

Get in touch to discuss your company’s requirements and we can work together to find the best solution.