If your brand already earns good revenue through a digital channel, you’ve got a great opportunity.
Hopefully, you’re already capturing lots of organic traffic and I expect you’re fully engaged in offline advertising to build awareness and drive acquisition. However, given how online advertising has declined in value as consumers have found it increasingly easier to ignore, you might be wary of using digital to reach your customers. You shouldn’t be. It’s a brilliant way to build brand awareness and engagement.
The great thing about digital is the depth of content a brand can create. Video, editorial, interactive rich media; it’s quite a big list. Taking this and combining it with the disruptive technologies of social media offers your brand exciting opportunities, if used properly.